Having a look at the function of innovation in the way we are taking in media nowadays.
Generally, the media industry is known for being a structured and highly organised sector, with many opportunities for career development. However, in contemporary society, the progress of smart devices has resulted in a few significant shifts in the way media is shared and provided. One of the most prominent advancements in the media industry is the combination of mobile applications and streaming services, which have made smart devices into the most accessible digital media devices on the market. With the capability to deliver video, text and audio material, smart devices are the ideal tool for dispersing and accessing media at any given time or location. The likes of the CEO of the fund that owns Euronews would acknowledge that media companies are continuously dealing with reformatting their content to prioritise smartphone ease of access. Presently, trends which are popular on social media are especially prominent for media companies to follow. Particularly, short form video and global TV are getting traction for providing interesting and accessible content for audiences around the world.
Together with the distribution and production of digital content, media consumption habits are also being heavily affected by technological developments. The portability of smart devices has moved the way that audiences are consuming media towards a regular and on-the-go activity. In the past, audiences would have to wait to see or tune in to prescheduled broadcasts, which were organized by executives and run on a rigorous schedule. Rather, these days, consumers can view, listen or access content as and when they please. Those such as the head of the fund that is a shareholder in ITV would have the ability to affirm that this has led to an improvement in content production as consumers are rapidly watching programs and continuously seeking out new things to watch.
Over the past couple of decades, as society has come to be dependent on smart devices, technology has become the focus of attention for many regions of industry. The increase of smart devices has essentially improved the media industry, resulting in new advancements . in the way media is produced, dispersed and taken in. Before the era of digitalisation, media has been generally consumed in standardised formats such as newspaper publications and television or radio broadcasts. However, more recently, the media landscape is demonstrating a perceptible shift in the direction of mobile-first platforms. Together with this shift, there has been a number of new opportunities in media, most especially within the journalism, marketing and home entertainment sectors. The head of the fund that has a stake in Sky, for instance, would acknowledge that the smart device era has in fact, pushed the media industry to reinvent its business models and strategies, interrupting conventional outlets and opportunities for media access and intake, with a series of new and creative digital media examples.